Own Your Execution

Not Just Your Potential

The Operating System for the Nonlinear Sales Brain

Most sales coaching tells you what to do. I help you build the infrastructure that allows you to actually do it.

A 12-week intensive system for high-performing sales professionals and entrepreneurs to find their Zone, master their activation, and lock in reliable, high-level outcomes—without the boom-and-bust cycle.

Book a FREE Zone Audit Session

Stop Living in the Extremes

If you have an ADHD brain in a high-stakes sales role, you’re likely trapped in one of two states:

Numb: Paralyzed by the friction of high-value tasks. Waiting for the "panic" to start the engine.
Scattered: Redlining on low-value activity. Reactive, overwhelmed, and burning out.

FocusNorth is the Middle Ground. We build the architecture to keep you in the Zone of Optimal Performance—where your best work happens reliably, not accidentally.

Apply for a Zone Audit Here

Hey there!

I'm Ross.

As an ADHD Performance Coach and former Global Sales Leader, I specialize in helping sales professionals build a Zone of Optimal Performance Blueprint—the place where motivation, focus, and consistent follow-through finally align. Stop trying to "fix" your ADHD. When you design your sales process around your strengths, the results are undeniable.

Start your journey now

You are here because traditional "productivity hacks" aren't working. You need a system that works FOR you.

The Zone Blueprint

Your 12-week “done-with-you” build. We custom-engineer your Focus Operating System to stabilize your pipeline and end the boom-and-bust cycle—once and for all.

The High-Performance Assembly

Learn alongside a cohort of elite B2B peers. Master activation, recovery, and accountability in a structured environment that keeps you in the Zone.

ADHD Sales Lab

Your daily activation HQ. $49/mo for body-doubling, real-time support, monthly masterclasses and ongoing maintenance to keep your system running at peak performance.